Studio Blackburn gives Ellis Butchers a cast of characters from meat
Ripping up the butcher-branding rulebook
No livestock silhouettes. No cut charts. Studio Blackburn ripped up the butcher-branding rulebook for Ellis Butchers.
Instead of humanising the animal, they humanised the meat — giving cuts of meat their own legs, led by a mascot called Meat Ellis, a cast of characters wholesome, unexpected and genuinely fun.
Two shops, one parent brand, two distinct personalities — proof that identity systems can flex by neighbourhood without losing coherence.
Full project 👉
https://lnkd.in/dBnTxXWh
